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In a time of economic uncertainty, when managers are being asked to do more with less, and when cost cutting has become the norm, the ability for IVR (Interactive Voice Response) to assist in accomplishing these objectives has never been more obvious.

Every day, millions of people are calling toll-free #s to obtain information about a product or service. One organization that we work with, mails 1,200,000 pieces of mail per month, to let people know that they can pre-qualify for a loan, by calling an 800 number, with a real-time response conversion rate of 1.2%. Another company makes 1000 + calls a day connecting potential car buyers with lenders, initiated by a web opt-in mechanism, resulting in a 2.5% response conversion rate. What do they have in common? They both use IVR (Interactive Voice Response) to generate interest, acquire sales leads, connect the buyer with the seller and provide a continuous deal flow to their sales force.