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Google created its best income-generating method in 2007 with the Google AdWords pay per click advertising. This innovative advertising method left its competitors biting the dust with a revenue of over $16 billion. This became the Google search engine’s major source of income.

Online marketing experts and AdWord campaigns apply the same principles as traditional marketing experts in their marketing initiatives. One of these marketing principles are reaching the most amount of potential customers with the least cost possible. However, online marketing experts and AdWord campaigns have different ways on how to achieve this.