Customers are exposed to ads multiple times and might not realise they want more information until they have heard it a few times.

After multiple exposures to the ad they will recognise it and focus the call-to-action options. So in a 30 second ad, this means they will largely ignore the first 20 seconds and focus on the last 10 where the response options are listed.

While a consumer is actively listening for ways to find out more information, their attention will be high. Adding a further call to action in the form of an SMS number and keyword, allows more consumers to interact with the advertiser. Far from being a distraction, a text marketing option will allow consumers a more flexible and swift way to interact with the advertising and register their interest.

Some consumers will have time to stop and got to a computer to look up a website, others might be able to call a freecall number, but it is likely that most will not be able to stop. Giving the consumers a simple third option increases the likelihood of responses, especially when that third option is the swift and efficient text marketing alternative.

Mobile marketing companies provide many options to businesses when setting up their campaigns. A customer can be sent a response advising them they will be called at a later time, or the message could include the business’s contact details, or a further step the customer can take. These text responses are set up by the business when starting a new campaign, so the only limit is the length of the text.

Each new campaign can have a different text message response, it’s an easy and flexible way to increase the effectiveness of an advertising campaign.

Learn more about mobile marketing. Stop by www.txt2get.com.au where you can find out all about text marketing and what it can do for you.

categories: mobile marketing, text marketing, sales lead, advertising contact methods, communication, advertising, makerting, text, mobile, SMS