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Just about everywhere you go, people can be seen talking or texting on a mobile phone. In fact, mobile phone users surpass computer users and it is estimated that early in 2011 more than 80% of US consumers will have a mobile phone subscription; that equates to 250 million consumers. Of those consumers, 28% of them are smartphone users, according to Nielsen research. So are more people buying smartphones than regular mobiles?

So you’ve hear the term “Smartphone” and you may even own one or know someone who does but have you ever wondered what people really do with their Smartphones? Read on….

Mobile marketing is somewhat of an ambiguous term for those who aren’t sure of its meaning. It’s difficult to simply drop straight in and start you campaigns without knowing the major utilities at your disposal and just how far they reach. Incorrectly distributed resources can potentially leave you in trouble, while well distributed resources can leave you with thousands of potential customers considering your products.