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The old network marketing sales routines of cold calling on the telephone, getting people into hotel conferences and the pals and family plan went the way of the dinosaur once the web came into play.

The downturn in the economy has forced many people to source for alternate sources for their income. MLM marketing has acquired more mainstream attention exploring the true potential it offers.

Out of Work?

If you are into direct network marketing and you are not building a list for email marketing, you are setting yourself up for failure. It used to be that network marketers were focused entirely on finding good qualified leads and getting them to join the particular business opportunity they were promoting at the time. Once they joined the game was won. It’s not so simple anymore if you really want to be successful.