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The video game is now a ubiquitous part of American pop culture. Pinball, however, is still much cooler. Though there’s been a lot of consolidation in the pinball industry in recent years, the quality of modern games keeps improving. This is due, in part, to improvements in technology–though not at the expense of first rate playfield design. Pinball went through a few lean years during the early years of the video boom, when designers tried to cram as much stuff onto the playfield as possible, perhaps feeling the clutter was needed to replicate the video game experience. In recent years, however, designers appear to have concluded–and rightly so–that pinball cannot be a video game, nor should it want to be.

Having survived a couple of World Wars, countless recessions, the indignation of lifestyle police, and most recently the video game phenomenon it appeared that pinball was just too tough to kill. That’s why it was a surprise when WMS Industries, the dominant player in the industry for the past decade and the maker of Williams and Bally machines, announced that it was getting out of the business several years ago. Shed no tears for WMS, who is making money hand over fist with their video poker and slot machine division. In fact, following the announcement that they were getting out of the pinball business the company’s stock experienced a small but substantial gain.