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Just about everywhere you go, people can be seen talking or texting on a mobile phone. In fact, mobile phone users surpass computer users and it is estimated that early in 2011 more than 80% of US consumers will have a mobile phone subscription; that equates to 250 million consumers. Of those consumers, 28% of them are smartphone users, according to Nielsen research. So are more people buying smartphones than regular mobiles?

So you’ve hear the term “Smartphone” and you may even own one or know someone who does but have you ever wondered what people really do with their Smartphones? Read on….

Customers are exposed to ads multiple times, the more they hear it the more they will register. Advertisers need to remember this while developing advertising campaigns.